eBay Endless Runway

Brand Marketing | Digital Innovation | Experiential | Social Impact & Sustainability

Despite growing consumer interest in sustainable fashion, fashion weeks worldwide still fuel fast fashion cycles, with 60% of the 100 billion garments produced annually ending up in landfills within a year. While eBay offered a vast selection of pre-owned designer fashion, it wasn't yet recognized as a key fashion destination

To shift perceptions and position the brand as the ultimate sustainable fashion destination, eBay launched Pre-Loved Fashion Week—kicking off with the first ever officially sanctioned pre-owned runway show at New York Fashion Week, held in partnership with CFDA, alongside a shoppable livestream and daily collections dropped throughout NYFW. Following the campaign’s success, Pre-Loved Fashion Week traveled to London for a repeat performance

🌟 4.1B earned impressions | 11% increase in YoY fashion sales | 200% increase in ‘Pre-Loved’ conversation

75% now see eBay as a pre-loved fashion destination 🌟

Features and Awards

2025 Cannes Lions Shortlist: Brand Experience & Activation

Featured in Vogue | Awarded Best Environmental at the PR Week Awards 2025