eBay Endless Runway

Despite growing consumer interest in sustainable fashion, fashion weeks worldwide still fuel fast fashion cycles, with 60% of the 100 billion garments produced annually ending up in landfills within a year. While eBay offers a vast selection of pre-owned designer fashion, it wasn't yet recognized as a key fashion destination

To shift perceptions and position the brand as the ultimate sustainable fashion destination, eBay launched Pre-Loved Fashion Week—kicking off with the first ever officially sanctioned pre-owned runway show at New York Fashion Week, held in partnership with CFDA.

The initiative featured daily drops of curated pre-owned pieces from the world’s top designers, coinciding with their new collections at NYFW. Shoppers could access these exclusive items in real-time through eBay Live, transforming fashion shows into interactive shopping experiences.

Our campaign generated over 3 billion impressions, drew in more than 22k live viewers, and led to 30+ features in key media outlets across the U.S., UK, Germany, and France, including Vogue, Elle, Marie Claire, USA Today, The Guardian, Hypebeast.

Features and Awards

Featured in Vogue | Awarded Best Environmental at the PR Week Awards 2025

2025 Cannes Lions Shortlist: Brand Experience & Activation