eBay x Nike SB Dunks

In 2003, the Nike SB Charity Dunk (known as the "eBay Dunk") sold for over $30,000 to an anonymous bidder, benefitting skateparks in Portland, Oregon. The shoe was entirely unique and one-of-a-kind to protect the value of the original.

Twenty years later, Nike and eBay joined forces to re-release the elusive "eBay Dunk” and introduce the world's first skateable sneaker box, transforming the symbol of untouched shoes into a catalyst for unleashing SB Dunks' true purpose: skateboarding. We auctioned off ten skateable boxes exclusively on eBay, raising more than $350,000 for the Bodecker Foundation—a charity founded by the late creator of Nike SB, Sandy Bodecker, and opened the Skate ‘Em Out Store, where sneakerheads could shop kicks at 2003 prices if they skated out of the store.

The campaign resulted in 700M+ earned impressions across sneaker, lifestyle, and sports media including Sports Illustrated, ESPN, Highsnobiety, Complex, Hypebeast. 68% of people said they were more likely to buy and sell sneakers on eBay in the future, and searches for SB dunks shot up 40% on eBay in the wake of the activation.