eBay Motors Renew Your Ride

in 2023, with new car prices up nearly 30% compared to just three years prior, eBay empowered consumers to modify the car they already own instead of buying new. Over Memorial Day Weekend in Atlanta, we opened the Renew Your Ride Garage—where motors enthusiasts could bring in their vehicles for consultations on upgrades, using parts from eBay that were guaranteed to fit.

In the lead-up to the in-person event, we worked with T-Pain and Donut Media to upgrade the grammy-nominated artist’s 1994 Honda Accord, using parts sourced with eBay’s Guaranteed Fit.

🌟 480M Earned Impressions | 95% of attendees were more likely to buy or sell parts on eBay | 26% lift in intent to purchase as a result of campaign content 🌟